What is it?

Relevance DNA is a revolutionary new approach to understanding your audience’s willingness to pay attention to your brand and its communications.

Every day, each of us is bombarded with thousands of messages, each competing for their attention. Just to get through the day, we have to screen or ignore the vast majority of these messages.

Your Relevance DNA provides a basis for quantifying your relevance to the people you care about and guidance for the attributes and equities that give you the greatest chance of getting through your audience’s “spam filters” and being heard.

How long does it take?

Preliminary results in 48 hours for general consumer audiences, 2 to 5 days when seeking to reach narrower or more specialized segments.