Communicate to create change. Measure the change you create.

A decade ago, Stephen Colbert coined the word “truthiness“ to describe how, so often, people make decisions based on what “feels right.” Don’t get us wrong, no one loves a strong hunch more than we do, unless hunch-chasing turns into pretending something is working when it, well, just isn’t.

Nowhere has the pursuit of truthiness been more widespread than in the usually unsupported decisions companies make about how to communicate . . . and the often less-than-helpful ways they choose to estimate how much good their communications are doing after those decisions have been made.

With that in mind, we’re trying to create a new kind of communications consultancy . . . one that provides something more than a “gut feeling” or “wishful thinking” about whether you’re headed in the right direction.

We hope you’ll enjoy taking a look around. And please let us know what you think.