What is it?

iSet is an industry award-winning methodology for integrating communications recall levels with audience attitudes and intent metrics.

With iSet, organizations can estimate:

• The media types and channels that work the hardest for your brand

• The positioning ideas and vocabulary that are most likely to inspire your audiences

• The amount of attitude and behavior change (intent to buy, for example), that correlate to levels of communications exposure

• The ROI of communications campaigns and initiatives over time

Using fast, affordable primary research, iSet provides a basis for understanding (1) the fraction of your target audience that is actually being reached and (2) how much or little correlation there is between communications recall and a population’s willingness to think or do the things you want them to.

How long does it take?

iSet projects can deliver preliminary results in 48 hours for general consumer audiences, 2 to 5 days when seeking to reach narrower or more specialized segments. Longer term engagements can set in place a structure for ongoing assessment over time.