iSet™ – a suite of media measurement, primary research and social media analytics tools that enable clients to establish the quality and quantity of communications outputs (the “stimulus”) and the extent exposure to outputs connects to the attitude and behavior change programs seek to create (the “response”).

Relevance DNA™ – a revolutionary new approach to measuring the relevance of companies and brands within the set of competitive voices contending for stakeholder attention and the increasingly crowded environment for messaging and media.

Nextcast™ – state-of-the-art predictive modeling that enables clients to estimate the quantity of media they have the potential to create with planned programming . . . and the amount of attention, recall and response they can expect.

Agency Check™ – an evidence-based process for helping clients choose the right agency partners and evaluate the performance of the agencies they currently work with . . . on the basis of the criteria that matter most to the client.