What is it?

With the right kind of benchmarking and background data, it’s possible to understand the factors that influence the amount of traditional media and social conversation you can expect from brand initiatives. The key is to provide a reliable measure over time of how things have gone in the past. Since measurement is not often pursued in a rigorous way, it can make predicting the future almost impossible.

Nextcast imposes a rigorous methodology for assessing past performance to establish the most likely “guardrails” for future performance. Using a proprietary scoring system, it also identifies the factors in earned, owned, paid and shared media that correlate most closely to strong or weak performance within those guardrails.

How long does it take?

Nextcast engagements are long-term analyses that roll out over weeks and even months, as hypotheses are developed and assumptions are tested.