My winter project this year has been to offer some thoughts on the subject of brand relevance as seen through the lens of, arguably, the highest profile American brand of 2015. And it’s off to a fast start in 2016, too.

Don’t pretend you don’t know what it is. It’s not Apple, not Walmart, not Nike or Coke.

It’s the brand called Trump.

In upcoming installments, we’ll explore the the underpinning’s of Trump’s relevance and the lessons it has to teach us about how relevance happens and what you can do with it.

I hope you will share your own thoughts and help turn this into a great conversation. And I hope you’ll find it interesting enough to stay tuned for future installments in the series. Stay tuned, everyone! — Greg